The late, great Lilly Pulitzer began making her famous dresses in 1960. She and her dressmaker designed the original little cotton print shift dress to hide the stains she acquired working in her Palm Beach, Florida fruit juice stand. Before long, people were asking about the dress so Pulitzer began selling the dresses at her stand. She got a tremendous boost when the First Lady, Jackie Kennedy, was pictured in Life magazine wearing a Lilly Pulitzer dress. By 1961, she had more orders for her "Lilly" dresses than for juice, so she closed the stand and opened Lilly Pulitzer, Inc. Her dresses were brightly colored and often whimsical prints that usually incorporated her name, "Lilly," somewhere in the design.